APA (7th ed.) Citation

Cravens, D. W., Crittenden, V. L., & Lamb, C. W. (1999). Strategic marketing management cases (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W., Victoria Lynn Crittenden, and Charles W. Lamb. Strategic Marketing Management Cases. 6th ed. Boston: McGraw-Hill, 1999.

MLA (9th ed.) Citation

Cravens, David W., et al. Strategic Marketing Management Cases. 6th ed. McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.