Strategic marketing management cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw-Hill
1999
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| Edition: | 6th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| Physical Description: | 624 p. ill. 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256261253 |