Strategic marketing management cases
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw-Hill
1999
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| Edition: | 6th ed. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: | |
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| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing management cases |c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| 250 | |a 6th ed. | ||
| 260 | |a Boston |b McGraw-Hill |c 1999 | ||
| 300 | |a 624 p. |b ill. |c 25 cm. | ||
| 440 | 0 | 4 | |a The Irwin/McGraw-Hill series in marketing |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing |x Case studies | |
| 700 | 1 | |a Crittenden, Victoria Lynn | |
| 700 | 1 | |a Lamb, Charles W. | |
| 999 | |a vtls000003679 |c 3458 |d 3458 | ||