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Public relations for Asia

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of case histories from As...

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Bibliographic Details
Main Author: Morris, Trevor
Other Authors: Goldsworthy, Simon
Format: Book
Language:English
Published: Basingstoke, Hampshire New York, N.Y. Palgrave Macmillan 2008
Subjects:
Public relations > Asia
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Table of Contents:
  • pt. I. Understanding Public Relations
  • 1. What is Public Relations?
  • 2. Lessons from history
  • 3. The structure of the PR industry
  • 4. PR and integrated marketing communications
  • 5. PR sectors and specialisms
  • 6. The reputation of Public Relations
  • 7. The Law and Public Relations
  • 8. Public Relations ethics
  • 9. The academic study of Public Relations
  • pt. II. Strategy and Planning
  • 10. POSTAR, a PR planning aid
  • 11. Objectives
  • 12. Strategy
  • 13. Methods
  • 14. How to be creative
  • 15. Tactics
  • 16. Administration
  • 17. Evaluating results
  • 18. Crisis management
  • 19. Creating a socially responsible image
  • pt. III. Skills
  • 20. Dealing with the media
  • 21. Press releases
  • 22. Writing feature articles and opinion pieces
  • 23. How to call a journalist
  • 24. Internal communications
  • 25. How to make an effective speech or presentation
  • 26. PR photography and images
  • 27. How to plan and run events
  • 28. PR skills in the online world
  • 29. PR growth sectors
  • 30. Factors influencing growth

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