Astute competition the economics of strategic diversity /

The first part of this book aims to provide a rigorous account of the five key strategic building blocks that underpin an analysis of heterogeneous competition. The second part deals with how these strategic concepts, embedded in various analytical techniques and tools, can illuminate strategy pract...

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Bibliographic Details
Main Author: Johnson, Peter, 1956-
Format: Electronic eBook
Language:English
Published: Amsterdam ; Boston : Elsevier, 2007.
Edition:1st ed.
Series:Technology, innovation, entrepreneurship, and competitive strategy series.
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