Boomer marketing selling to a recession resistant market /

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Bibliographic Details
Main Author:	Chaston, Ian
Format:	Electronic eBook
Language:	English
Published:	London : New York : Routledge, 2009.
Subjects:	Market segmentation > United States. Target marketing > United States. Middle-aged consumers > United States. Baby boom generation > UNited States. Baby boom generation. Market segmentation. Middle-aged consumers. Target marketing. Electronic books.
Online Access:	NetLibrary ebrary Click here to view book MyiLibrary
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