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Boomer marketing selling to a recession resistant market /

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Bibliographic Details
Main Author: Chaston, Ian
Format: Electronic eBook
Language:English
Published: London : New York : Routledge, 2009.
Subjects:
Market segmentation > United States.
Target marketing > United States.
Middle-aged consumers > United States.
Baby boom generation > UNited States.
Baby boom generation.
Market segmentation.
Middle-aged consumers.
Target marketing.
Electronic books.
Online Access:NetLibrary
ebrary
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Description
Item Description:Description based on print version record.
Physical Description:1 online resource (xii, 265 p.) : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780203876398 (electronic bk.)
0203876393 (electronic bk.)

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