Boomer marketing selling to a recession resistant market /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
New York : Routledge,
2009.
|
| Subjects: | |
| Online Access: | NetLibrary ebrary Click here to view book MyiLibrary |
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| 082 | 0 | 4 | |a 658.8/04 |2 22 |
| 100 | 1 | |a Chaston, Ian. | |
| 245 | 1 | 0 | |a Boomer marketing |h [electronic resource] : |b selling to a recession resistant market / |c Ian Chaston. |
| 260 | |a London : |b New York : |b Routledge, |c 2009. | ||
| 300 | |a 1 online resource (xii, 265 p.) : |b ill. | ||
| 500 | |a Description based on print version record. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'. | |
| 650 | 0 | |a Market segmentation |z United States. | |
| 650 | 0 | |a Target marketing |z United States. | |
| 650 | 0 | |a Middle-aged consumers |z United States. | |
| 650 | 0 | |a Baby boom generation |z UNited States. | |
| 650 | 4 | |a Baby boom generation. | |
| 650 | 4 | |a Market segmentation. | |
| 650 | 4 | |a Middle-aged consumers. | |
| 650 | 4 | |a Target marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 776 | 0 | 8 | |i Print version: |a Chaston, Ian. |t Boomer marketing. |d London : New York : Routledge, 2009 |z 0415489628 |z 0415489636 |z 0203876393 |z 9780415489621 |z 9780415489638 |z 9780203876398 |w (DLC) 2008051952 |w (OCoLC)277086202 |
| 856 | 4 | 0 | |3 NetLibrary |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=279351 |
| 856 | 4 | 0 | |3 ebrary |u http://site.ebrary.com/lib/librarytitles/Doc?id=10315123 |
| 856 | 4 | 0 | |z Click here to view book |u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=435625 |
| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=217035 |
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