Boomer marketing selling to a recession resistant market /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
New York : Routledge,
2009.
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| Subjects: | |
| Online Access: | NetLibrary ebrary Click here to view book MyiLibrary |
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Table of Contents:
- Financially attractive markets
- Opportunity research
- Market assessment
- Internal capability
- Customer identification
- Strategy
- Innovation
- Promotion
- Pricing and distribution
- Health and beauty
- B2B marketing
- 21st Century 'Es'.