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Marketing the sports organisation building networks and relationships

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Bibliographic Details
Main Author: Ferrand, Alain
Other Authors: McCarthy, Scott, 1958-
Format: Book
Language:English
Published: London ; New York Routledge 2009.
Subjects:
Sports > Societies, etc. > Marketing.
Sports administration.
Relationship marketing.
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Call Number :GV716 .F473 2009
Description
Physical Description:xx, 297 p. ill. 25 cm.
Bibliography:Includes bibliographical references (p. [281]-286) and index.
ISBN:9780415453295 (hard copy : alk. paper)
0415453291 (hard copy : alk. paper)
0415453305 (paper copy : alk. paper)

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