The marketing book

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents...

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Bibliographic Details

Other Authors:	Baker, Michael J., Hart, Susan
Format:	Book
Language:	English
Published:	Oxford, UK Butterworth-Heinemann 2008
Edition:	6th ed.
Subjects:	Marketing
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