Marketing real people, real choices
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2012
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| Edition: | Seventh edition, international edition. |
| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Call Number: |
HF 5415.35 .S65 2012 c.2 |
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| Copy | On Shelf |
| Copy | On Shelf |