Marketing real people, real choices
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2012
|
| Edition: | Seventh edition, international edition. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut. |
|---|---|
| Item Description: | Includes folded tear-out marketing plan outline. |
| Physical Description: | 594 pages, [1] folded leaf of plates color illustrations, map 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780132494021 (hardback) 0132494027 (hardback) |