Marketing real people, real choices
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2012
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| Edition: | Seventh edition, international edition. |
| Subjects: | |
| Tags: |
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| 003 | MY-KLNDU | ||
| 005 | 20241219013751.0 | ||
| 008 | 221104 2012 enkabf abi 001 0 eng d | ||
| 020 | |a 9780132494021 (hardback) | ||
| 020 | |a 0132494027 (hardback) | ||
| 039 | 9 | |a 202211041213 |b VLOAD |c 201811281050 |d johari |y 201805021125 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.35 |b .S65 2012 | ||
| 100 | 1 | |a Solomon, Michael R., |e author. | |
| 245 | 1 | 0 | |a Marketing |b real people, real choices |c Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
| 250 | |a Seventh edition, international edition. | ||
| 264 | 1 | |a Harlow, England |b Pearson Education |c 2012 | |
| 300 | |a 594 pages, [1] folded leaf of plates |b color illustrations, map |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Includes folded tear-out marketing plan outline. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 160.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing |v Textbooks. | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 700 | 1 | |a Marshall, Greg W., |e author. | |
| 700 | 1 | |a Stuart, Elnora W., |e author. | |
| 999 | |a vtls000060878 |c 50637 |d 50637 | ||