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Marketing real people, real choices

Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.

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Bibliographic Details
Main Authors: Solomon, Michael R. (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author)
Format: Book
Language:English
Published: Harlow, England Pearson Education 2012
Edition:Seventh edition, international edition.
Subjects:
Marketing > Textbooks.
Marketing > Case studies.
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