Management of strategy concepts and cases
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
United Kingdom, UK
South-Western, a part of cencage learning
2011
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| Edition: | 9th edition |
| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Copy | On Shelf |
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