On aesthetic and cultural issues in pragmatic translation based on the translation of brand names and brand slogans

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands.

Bibliographic Details

Main Author:	Feng, Xiuwen (Author)
Format:	Book
Language:	English
Published:	London Routledge, Taylor & Francis Group 2017
Series:	China Perspectives series
Subjects:	Translating and interpreting > Social aspects. Translating and interpreting > Cross-cultural studies. Pragmatics > Social aspects. Branding > Social aspects.
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