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On aesthetic and cultural issues in pragmatic translation based on the translation of brand names and brand slogans

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands.

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Bibliographic Details
Main Author: Feng, Xiuwen (Author)
Format: Book
Language:English
Published: London Routledge, Taylor & Francis Group 2017
Series:China Perspectives series
Subjects:
Translating and interpreting > Social aspects.
Translating and interpreting > Cross-cultural studies.
Pragmatics > Social aspects.
Branding > Social aspects.
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MARC

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100 1 |a Feng, Xiuwen,  |e author. 
245 1 0 |a On aesthetic and cultural issues in pragmatic translation  |b based on the translation of brand names and brand slogans  |c Feng Xiuwen. 
264 1 |a London  |b Routledge, Taylor & Francis Group  |c 2017 
300 |a xii, 157 pages  |b illustrations  |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
490 0 |a China Perspectives series 
504 |a Includes bibliographical references and index. 
520 |a This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. 
592 |a 20180642  |b 13/02/2019  |c RM 740.81  |h Nijuyon 
650 0 |a Translating and interpreting  |x Social aspects. 
650 0 |a Translating and interpreting  |v Cross-cultural studies. 
650 0 |a Pragmatics  |x Social aspects. 
650 0 |a Branding  |x Social aspects. 
830 0 |a China Perspectives series 
999 |a vtls000062437  |c 50810  |d 50810 

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