Strategic management concepts a competitive advantage approach

In today's economy, gaining and sustaining a competitive advantage is harder than ever. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

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Bibliographic Details
Main Authors: David, Fred R. (Author), David, Forest R. (Author)
Format: Book
Language:English
Published: Harlow, England Pearson Education 2015
Edition:Fifteenth edition, Global edition.
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Perpustakaan Jeneral Tun Ibrahim

Holdings details from Perpustakaan Jeneral Tun Ibrahim
Call Number: HD 30.28 .D38 2015 c.2
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