Strategic management concepts a competitive advantage approach
In today's economy, gaining and sustaining a competitive advantage is harder than ever. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2015
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| Edition: | Fifteenth edition, Global edition. |
| Subjects: | |
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| Summary: | In today's economy, gaining and sustaining a competitive advantage is harder than ever. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. |
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| Physical Description: | 426 pages illustrations 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781292016801 (hardback) 1292016809 (hardback) |