Strategic management concepts a competitive advantage approach
In today's economy, gaining and sustaining a competitive advantage is harder than ever. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2015
|
| Edition: | Fifteenth edition, Global edition. |
| Subjects: | |
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| 100 | 1 | |a David, Fred R., |e author. | |
| 245 | 1 | 0 | |a Strategic management concepts |b a competitive advantage approach |c Fred R. David and Forest R. David. |
| 250 | |a Fifteenth edition, Global edition. | ||
| 264 | 1 | |a Harlow, England |b Pearson Education |c 2015 | |
| 300 | |a 426 pages |b illustrations |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a In today's economy, gaining and sustaining a competitive advantage is harder than ever. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. | ||
| 592 | |a IN 195/0518 |b 04/09/2018 |c RM 170.00 |h Kaca Enigma | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Strategic planning |v Case studies. | |
| 700 | 1 | |a David, Forest R., |e author. | |
| 999 | |a vtls000060913 |c 50938 |d 50938 | ||