Strategic management concepts a competitive advantage approach
In today's economy, gaining and sustaining a competitive advantage is harder than ever. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2015
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| Edition: | Fifteenth edition, Global edition. |
| Subjects: | |
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