Management of electronic and digital media

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offe...

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Bibliographic Details

Main Author:	Albarran, Alan B. (Author)
Format:	Book
Language:	English
Published:	[Place of publication is not identified] Wadsworth/Cengage Learning 2013
Edition:	Fifth edition
Subjects:	Mass media > Management Digital media > Management
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