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Management of electronic and digital media

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offe...

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Bibliographic Details
Main Author: Albarran, Alan B. (Author)
Format: Book
Language:English
Published: [Place of publication is not identified] Wadsworth/Cengage Learning 2013
Edition:Fifth edition
Subjects:
Mass media > Management
Digital media > Management
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Call Number :P 96.M34 A43 2013
Table of Contents:
  • Managing electronic media
  • The media marketplace : markets, mergers, alliances, and partnerships
  • Ethics of management
  • Theories of management
  • Financial management
  • Managing personnel
  • Audiences and audience research
  • Content : strategy and distribution
  • Marketing
  • News and news management
  • Regulatory influences and media management
  • Technology influence on media management
  • Social media influence on media management

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