Principles of marketing
Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principles in a changing industry. focus on ethics: new principled practice boxes.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2014
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| Edition: | Fifteenth edition, global edition. |
| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Call Number: |
HF 5415 .K68 2014 c.2 |
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| Copy | On Shelf |
| Copy | On Shelf |