APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2014). Principles of marketing (Fifteenth edition, global edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Fifteenth edition, global edition. Harlow, England: Pearson Education, 2014.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Fifteenth edition, global edition. Pearson Education, 2014.

Warning: These citations may not always be 100% accurate.