Principles of marketing
Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principles in a changing industry. focus on ethics: new principled practice boxes.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2014
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| Edition: | Fifteenth edition, global edition. |
| Subjects: | |
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| Summary: | Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principles in a changing industry. focus on ethics: new principled practice boxes. |
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| Physical Description: | 716 pages illustrations (colour) 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273786993 (hardback) 0273786997 (hardback) |