Principles of marketing
Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principles in a changing industry. focus on ethics: new principled practice boxes.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2014
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| Edition: | Fifteenth edition, global edition. |
| Subjects: | |
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| 020 | |a 9780273786993 (hardback) | ||
| 020 | |a 0273786997 (hardback) | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415 |b .K68 2014 | ||
| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong. |
| 250 | |a Fifteenth edition, global edition. | ||
| 264 | 1 | |a Harlow, England |b Pearson Education |c 2014 | |
| 300 | |a 716 pages |b illustrations (colour) |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Enphasizes the importance of the brand: increased brand focus. Highlights the social media revolution: new interactive and social media discussions. New emphasis on enduring principles in a changing industry. focus on ethics: new principled practice boxes. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 165.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 700 | 1 | |a Armstrong, Gary, |e author. | |
| 999 | |a vtls000060905 |c 51531 |d 51531 | ||