International business the challenges of globalization
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Pearson Education
2014
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| Edition: | Seventh global edition. |
| Subjects: | |
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Perpustakaan Jeneral Tun Ibrahim
| Call Number: |
HD 62.4 .W55 2014 c.2 |
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| Copy | On Shelf |
| Copy | On Shelf |