International business the challenges of globalization
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Pearson Education
2014
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| Edition: | Seventh global edition. |
| Subjects: | |
| Tags: |
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| Summary: | Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US. |
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| Physical Description: | 473 pages illustrations (colour), maps (colour) 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273786979 (hardback) 0273786970 (hardback) |