International business the challenges of globalization
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Pearson Education
2014
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| Edition: | Seventh global edition. |
| Subjects: | |
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| 008 | 221104 2014 enkab abi 001 0 eng d | ||
| 020 | |a 9780273786979 (hardback) | ||
| 020 | |a 0273786970 (hardback) | ||
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HD 62.4 |b .W55 2014 | ||
| 100 | 1 | |a Wild, John J., |e author. | |
| 245 | 1 | 0 | |a International business |b the challenges of globalization |c John J. Wild, Kenneth L. Wild. |
| 250 | |a Seventh global edition. | ||
| 264 | 1 | |a London |b Pearson Education |c 2014 | |
| 300 | |a 473 pages |b illustrations (colour), maps (colour) |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US. | ||
| 592 | |a IN 197/0518 |b 15/10/2018 |c RM 170.00 |h Kaca Enigma | ||
| 650 | 0 | |a International business enterprises |x management. | |
| 650 | 0 | |a International trade. | |
| 650 | 0 | |a Globalization. | |
| 700 | 1 | |a Wild, Kenneth L., |e author. | |
| 999 | |a vtls000060847 |c 51603 |d 51603 | ||