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International business the challenges of globalization

Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.

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Bibliographic Details
Main Authors: Wild, John J. (Author), Wild, Kenneth L. (Author)
Format: Book
Language:English
Published: London Pearson Education 2014
Edition:Seventh global edition.
Subjects:
International business enterprises > management.
International trade.
Globalization.
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