Essentials of marketing

Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experie...

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Bibliographic Details

Main Authors:	Lamb, Charles 1944- (Author), Hair, Joseph F. (Author), McDaniel, Carl D. (Author)
Format:	Book
Language:	English
Published:	Australia South-Western, Cencage Learning [2012]
Edition:	Seventh edition
Subjects:	Marketing Marketing > management
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