APA (7th ed.) Citation

Lamb, C., Hair, J. F., & McDaniel, C. D. (2012). Essentials of marketing (Seventh edition.). South-Western, Cencage Learning.

Chicago Style (17th ed.) Citation

Lamb, Charles, Joseph F. Hair, and Carl D. McDaniel. Essentials of Marketing. Seventh edition. Australia: South-Western, Cencage Learning, 2012.

MLA (9th ed.) Citation

Lamb, Charles, et al. Essentials of Marketing. Seventh edition. South-Western, Cencage Learning, 2012.

Warning: These citations may not always be 100% accurate.