Essentials of marketing
Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experie...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western, Cencage Learning
[2012]
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| Edition: | Seventh edition |
| Subjects: | |
| Tags: |
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| Summary: | Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experience |
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| Physical Description: | xxiii, 648 pages illustrations 28 cm |
| ISBN: | 9781111221928 1111221928 |