Badass making users awesome

The answers to what makes a sustainable bestseller aren't in the successful product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be im...

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Bibliographic Details

Main Author:	Sierra, Kathy (Author)
Format:	Book
Language:	English
Published:	Sebastopol, CA O'Reilly Media 2015
Subjects:	Selling > Psychological aspects. Consumers > Psychology. User-centered system design.
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