Advertising and promotions an integrated brand approach

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Bibliographic Details
Main Authors:	Richard J. Semenik (Author), Allen, Chris T (Author), O'Guinn, Thomas C. (Author), Kaufmann, Hans Rudiger (Author)
Format:	Book
Language:	English
Published:	Australia Cengage Learning 2012
Edition:	6th international edition
Subjects:	Advertising Branding (marketing)
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Perpustakaan Jeneral Tun Ibrahim

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