APA (7th ed.) Citation

Richard J. Semenik, Allen, C. T., O'Guinn, T. C., & Kaufmann, H. R. (2012). Advertising and promotions: An integrated brand approach (6th international edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, and Hans Rudiger Kaufmann. Advertising and Promotions: An Integrated Brand Approach. 6th international edition. Australia: Cengage Learning, 2012.

MLA (9th ed.) Citation

Richard J. Semenik, et al. Advertising and Promotions: An Integrated Brand Approach. 6th international edition. Cengage Learning, 2012.

Warning: These citations may not always be 100% accurate.