Advertising and promotions an integrated brand approach
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Cengage Learning
2012
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| Edition: | 6th international edition |
| Subjects: | |
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| Physical Description: | 710 pages illustration 28 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 9780538479868 |