Advertising and promotions an integrated brand approach
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
Cengage Learning
2012
|
| Edition: | 6th international edition |
| Subjects: | |
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| 090 | |a HF 5821 |b .A28 2012 | ||
| 100 | 1 | |a Richard J. Semenik |e author | |
| 245 | 1 | |a Advertising and promotions |b an integrated brand approach |c Richard J. Semenik,Chris T.Allen, Thomas C.O'Guinn, Hans Rudiger Kaufmann | |
| 250 | |a 6th international edition | ||
| 264 | 1 | |a Australia |b Cengage Learning |c 2012 | |
| 264 | 4 | |c ©2009 | |
| 300 | |a 710 pages |b illustration |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references | ||
| 592 | |a INV132/0919 |b 1/11/2019 |c RM209.00 |h Kaca Enigma | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Branding (marketing) | |
| 700 | 1 | |a Allen, Chris T |e author | |
| 700 | 1 | |a O'Guinn, Thomas C. |e author | |
| 700 | 1 | |a Kaufmann, Hans Rudiger |e author | |
| 999 | |a vtls000064816 |c 53850 |d 53850 | ||