IMC using advertising and promotion to build brands
by: DuncanlhTom (Thomas R.)

Manager's guide to marketing, advertising, and publicity
by: Callen, Barry
Published: (2010)

Gimme! the human nature of successful marketing
by: Hallward 1961
Published: (2007)

Advertising and promotion in "new" Asia
Published: (2009)

Advertising
by: MacRury, Iain
Published: (2009)

Brand Management : Principles and applications for effective branding /
by: Singh, Jaywant, et al.
Published: (2024)

Contemporary advertising
by: ArenslhWilliams F.

Power Brands measuring, making and managing brand success
by: Riesenbeck
Published: (2007)

Do-it- yuorself advertising & promotion Howto produce great ads, brochures, catalogs, direct mail, Web sites and more!
by: Hahn
Published: (1997)

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them
by: AitchisonlhJim

Quantum marketing mastering the new marketing mindset for tomorrow's consumers
by: Rajamannar, Raja
Published: (2021)

Sport branding insights
by: Stavros, Constantino, et al.
Published: (2020)

The Advertising advantage.
Published: (1991)

Maximarketing the new direction in promotion, advertising and marketing strategy
by: RapplhStan

Best ads fantasy in advertising
by: Saunders
Published: (1997)

Big brands, big trouble lessons learned the hard way
by: Trout, Jack
Published: (2001)

Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
Published: (2010)

Publisher's Advertising (1872)
Published: (2007)

Advertising and new media
by: Spurgeon, Christina
Published: (2008)

Computational advertising techniques for targeting relevant ads
by: Dave, Kushal, et al.
Published: (2014)

How to produce successful advertising a guide to strategy,planning and targeting
by: FardeylhA.D

Advertising development in Malaysia catching eyeballs in changing media (Suruhanjaya Komunikasi dan Multimedia Malaysia)

Advertising on the internet how to get your message across on the World Wide Web
by: BarrettlhNeil

Creative strategies : idea management for marketing, advertising, media and design
by: Pricken, Mario
Published: (2010)

Bottom-up marketing
by: RieslhAl

Asas pemasaran
by: lh
Published: (2004)

The Clock that Had no Hands And Nineteen Other Essays About Advertising
by: Kaufman, Herbert, 1878-1947
Published: (2009)

The discourse of advertising
by: Cook
Published: (1992)

Harry Potter the story of a global business phenomenon
by: Gunelius
Published: (2008)

The Brandmindset™
by: Knapp, Duane E.
Published: (2000)

Brand warfare 10 rules for building the killer brand
by: D'Alessandro
Published: (2001)

Global marketing and advertising understanding cultural paradoxes
by: Mooij, Marieke K. de 1943-
Published: (1997)

Branded entertainment dealmaking strategies & techniques for industry professionals
by: Valero, Damaris 1966-
Published: (2015)

Branding Malaysia
by: Sya, L.S
Published: (2005)

Unleashing the ideavirus stop marketing at people!turn your ideas into epidemics by helping your customers do the marketing for you
by: Godin
Published: (2001)

Clueless in marketing communications
by: Lwin
Published: (2003)