MKTG 10 principles of marketing

Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG On...

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Bibliographic Details

Main Authors:	Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl D. (Author)
Format:	Book
Language:	English
Published:	Boston, MA Cengage Learning 2017
Edition:	Student edition.
Subjects:	Marketing.
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