MKTG 10 principles of marketing
Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG On...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
2017
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| Edition: | Student edition. |
| Subjects: | |
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| Call Number : | HF 5415 .L36 2017 |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 55389 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241219015010.0 | ||
| 008 | 221104 2017 maua abi 001 0 eng d | ||
| 020 | |a 9781305631823 (paperback) | ||
| 020 | |a 130563182X (paperback) | ||
| 039 | 9 | |a 202211041243 |b VLOAD |c 202003111046 |d johari |y 201909101121 |z helmey | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415 |b .L36 2017 | ||
| 100 | 1 | |a Lamb, Charles W., |e author. | |
| 245 | 1 | 0 | |a MKTG 10 |b principles of marketing |c Lamb, Charles W., Hair, Joseph F., Jr. McDaniel, Carl, Jr. |
| 250 | |a Student edition. | ||
| 264 | 1 | |a Boston, MA |b Cengage Learning |c 2017 | |
| 300 | |a viii, 392, [40] pages |b color illustrations |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a "4LTR press"--Cover. | ||
| 504 | |a Includes bibliographical references (pages 362-374) and index. | ||
| 520 | |a Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price! | ||
| 592 | |a in133/1019 |b 12/11/2019 |c RM 171.00 |h Kaca Enigma | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Hair, Joseph F., |e author. | |
| 700 | 1 | |a McDaniel, Carl D., |e author. | |
| 999 | |a vtls000064983 |c 55389 |d 55389 | ||