Advertising, promotion and other aspects of integrated marketing communications in advertising and promotion

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Bibliographic Details
Main Authors:	Shimp, Terrence A. (Author), Andrews, J.Craig (Author)
Format:	Book
Language:	English
Published:	Australia South-Western 2007
Edition:	9th edition
Subjects:	Communication in marketing Sales promotion Advertising Direct Marketing
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Perpustakaan Jeneral Tun Ibrahim

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