Advertising, promotion and other aspects of integrated marketing communications in advertising and promotion
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
2007
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| Edition: | 9th edition |
| Subjects: | |
| Tags: |
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| Physical Description: | xxii, 729 pages illustration 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133191421 |