Advertising, promotion and other aspects of integrated marketing communications in advertising and promotion
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western
2007
|
| Edition: | 9th edition |
| Subjects: | |
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| 001 | 55411 | ||
| 003 | MY-KLNDU | ||
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| 008 | 221104 2007 at a bi 001 0 eng d | ||
| 020 | |a 9781133191421 | ||
| 039 | 9 | |a 202211041243 |b VLOAD |c 202003021738 |d dewi |c 202003021736 |d dewi |y 201909061312 |z shahrim | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HF 5415.123 |b .S58 2007 | ||
| 100 | 1 | |a Shimp, Terrence A. |e author | |
| 245 | 1 | |a Advertising, promotion and other aspects of integrated marketing communications in advertising and promotion |c Terence A. Shimp, J.Craigh Andrews | |
| 250 | |a 9th edition | ||
| 264 | 1 | |a Australia |b South-Western |c 2007 | |
| 264 | 4 | |c 2007 | |
| 300 | |a xxii, 729 pages |b illustration |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index | ||
| 592 | |a INV132/0919 |b 1/11/2019 |c RM161.50 |h Kaca Enigma | ||
| 650 | 0 | |a Communication in marketing | |
| 650 | 0 | |a Sales promotion | |
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Direct Marketing | |
| 700 | 1 | |a Andrews, J.Craig |e author | |
| 999 | |a vtls000064817 |c 55411 |d 55411 | ||