Marketing to the new majority strategies for a diverse world

Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Here, David Burgos and Ola Mobolade look at the changed m...

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Bibliographic Details

Main Authors:	Burgos, David (Author), Mobolade, Ola (Author)
Format:	Book
Language:	English
Published:	New York Palgrave Macmillan 2011
Subjects:	Marketing > United States. Multiculturalism > United States. Minorities > United States.
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