Auto brand building successful car brands for the future

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ev...

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Bibliographic Details
Main Author: Parment, Anders 1972- (Author)
Format: Book
Language:English
Published: London Kogan Page [2014]
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Perpustakaan Jeneral Tun Ibrahim

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