Auto brand building successful car brands for the future

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ev...

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Bibliographic Details

Main Author:	Parment, Anders 1972- (Author)
Format:	Book
Language:	English
Published:	London Kogan Page [2014]
Subjects:	Automobiles > Marketing Automobile industry and trade
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