Tourism promotion and power creating images, creating identities

Informed by modern marketing theory, this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key...

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Bibliographic Details

Main Author:	Morgan, Nigel
Other Authors:	Pritchard, Annette
Format:	Book
Language:	English
Published:	Chichester John Wiley & Sons 1998
Subjects:	Tourism
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